lucas gabriel rocha

Graphic designer and art director working globally from São Paulo. Currently helping make the internet a safer place at Axur.

( About me )

I’ve spent the last 8+ years designing, directing and obsessing over how brands show up in the world. I started in tech, moved through media giants, dove into e-commerce and ended (so far) in cybersecurity. Every step taught me the same thing: branding only matters when it dares to mean something.

I don’t believe in portfolios full of pretty things. I believe in creative tension, brand truths, and ideas that make people feel or flinch. I’ve got a Latin American Design Award and a D&AD Graphite Pencil to prove it. But more than that, I’ve got hunger. Not for likes. For impact.

What i do

Brand Design

Brand Design

Brand Design

Art Direction

Art Direction

Art Direction

Visual Identity

Visual Identity

Visual Identity

Events

Events

Events

Brand Strategy

Brand Strategy

Brand Strategy

Growth Design

Growth Design

Growth Design

Design system

Design system

Design system

Work experience

Brand Designer

Axur

2023 - Now

Brand Designer

Axur

2023 - Now

Brand Designer

Axur

2023 - Now

Brand Designer

VTEX

2021 - 2022

Brand Designer

VTEX

2021 - 2022

Brand Designer

VTEX

2021 - 2022

Art Director

Rede Globo

2018 - 2021

Art Director

Rede Globo

2018 - 2021

Art Director

Rede Globo

2018 - 2021

Senior Designer

Grupo OLX

2015 - 2018

Senior Designer

Grupo OLX

2015 - 2018

Senior Designer

Grupo OLX

2015 - 2018

Awards

Graphite Pencil

D&AD New Blood

2022

Graphite Pencil

D&AD New Blood

2022

Graphite Pencil

D&AD New Blood

2022

Poster

LAD Awards

2021

Poster

LAD Awards

2021

Poster

LAD Awards

2021

Student Showcase

Communication Arts

2021

Student Showcase

Communication Arts

2021

Student Showcase

Communication Arts

2021

Lürzer’s Archive

Students Contest

2020

Lürzer’s Archive

Students Contest

2020

Lürzer’s Archive

Students Contest

2020

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Ready to work together? Let's talk about freelance projects, collaborations, and full-time roles.

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